![]() ![]() When the viewer’s perception completes a shape, closure occurs. If enough of the shape is indicated, people percieve the whole by filling in the missing infomation.Īlthough the panda above is not complete, enough is present for the eye to complete the shape. ![]() S IMILARITY / CONTINUATION / CLOSURE / PROXIMITY / FIGURE & GROUND / TOPĬlosure occurs when an object is incomplete or a space is not completely enclosed. Symmetry and Order (Prägnanz) Other related principles of perception, such as Common Fate, have also been attached to gestalt theory in more recent decades, and these often have particular relevance for web and UX designers. SIMILARITY / CONTINUATION / CLOSURE / PROXIMITY / FIGURE & GROUND / TOPĬontinuation occurs when the eye is compelled to move through one object and continue to another object.Ĭontinuation occurs in the example above, because the viewer’s eye will naturally follow a line or curve. The smooth flowing crossbar of the “H” leads the eye directly to the maple leaf. The figure on the far right becomes a focal point because it is dissimilar to the other shapes. When similarity occurs, an object can be emphasised if it is dissimilar to the others. Unity occurs because the triangular shapes at the bottom of the eagle symbol look similar to the shapes that form the sunburst. T he example above (containing 11 distinct objects) appears as as single unit because all of the shapes have similarity. People often perceive them as a group or pattern. Similarity occurs when objects look similar to one another. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. Proposed by the Gestalt psychologists in the early 20th century, the Gestalt laws of grouping involve a set of principles that accoung for such natural manner of perception. It refers to theories of visual perception developed by German psychologists in the 1920s. This refers to 'pragnanz', a German word that means 'pithiness'. ![]() Gestalt is a psychology term which means “unified whole”. SIMILARITY / CONTINUATION / CLOSURE / PROXIMITY / FIGURE & GROUND This Houston Community College logo above is an example of a Continuation because the swoop drawn though the H draws the viewer’s eyes to the eagle which is countued by the line. This Adidas logo above is an example of closure because the lines drawn thought the logo itself helps the eyes enough to draw A whole shape The Adidas logo above is an example of a proximity design because if the lines was spread out you wouldn’t be able to make out what the logo is about. ![]()
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